Coty has announced that Rimmel London will create a capsule color collection with music artist Rita Ora. Ora will work with Rimmel London to create the most trendy & stylish lip and nail shades of the season, to be released as of February 2014.

Ora likes to wear trendy outfits, and the brand calls her a ‘media magnet’ in London. Her first album, Ora, became an instant success, internationally.

Johanna Businelli, SVP global marketing, Coty Beauty Color Cosmetics, commented:

“We are extremely excited about this new collaboration with Rita Ora. She is young, fresh and on the brink of a huge international career and we are sure she will bring a lot of creativity and fun to the Rimmel brand”.

Friedemann Schmid, VP of global marketing, Rimmel, added:

“Rita is a real London girl and uses the streets of London as inspiration for her songs like Rimmel uses the ‘London Look’ from the streets as inspiration for its products. With this new collection we are combining both the London street vibe with Rita’s amazing style and we look forward to sharing the amazing result”.